Apple Business Model

Abstract Apple Incorporation is one of the most popular computer companies, the World Wide Web is very powerful and has changed its terminology in various ways. As a fan of Apple Macintosh, I personally have been impressed by many of its innovations. I am shocked as to whether the company really will be a monopolist. In this article I will explain the business model and the second half of the process based on the so-called "pay attention to Apple in various fields" and the microeconomic aspect for judging the exclusive position afterwards .

B) Apple's business model is mainly focused on mobile devices, iPhone, iPad etc account for 52% of Apple's profit. Apple's strengths are in mobile devices such as iPhones and tablets. These devices combine 52% of Apple's business to contribute. They have played a leading role in the mobile phone industry with more than 250,000 applications. Apple dominates 27% of the mobile market, iPhone is the best calling box office income. Google's advantage is that they dominate advertisements through search engines. Their Android operating system accounts for 41% of mobile market share. This mobile market is growing 3 times faster than the iPhone. "They purchased Android Inc. to enter the mobile market." In addition, I bought Motorola's $ 12.5 billion

The foundation of Apple's business model is the hardware that is distinguished by software (iOS or MacOS). Apple can sell hardware (iPhone, Macbook) with a higher profit margin than competitors running a commercial operating system (Android). This will not work in China. Sales of iPhones in China are lagging behind Chinese local brands such as Oppo, Huawei, Vivo, and the rise in prices is not the reason. The iPhone currently sold in China is too boring. Since there is no opportunity to monopolize iOS, Apple is another Chinese smartphone manufacturer. If iPhone 8 wants to compete in terms of status and luxury, it has to prove that courage.

The biggest reason for this difference is Apple 's iPhone business model. Since Apple only sells one version of the iPhone every year, the price of the phone is strictly controlled. When the next version is released, Apple only lowers these prices. Also, the style of the new iPhone is similar to that of the previous iPhone. In many cases, due to significant changes between product generations, the previous model tends to deprecipate faster. Compared to Samsung, there is a big difference. Samsung can hardly manage the price of mobile phones and the price of the new model will be $ 100 shortly after launch. Samsung's mobile phones and iPhones maintain similar values ​​within a year, but the difference will grow at the moment the next generation products come to market.