Apple - Total Brand Management

Apple is a US multinational company focused on designing and manufacturing consumer electronics and closely related software products. Established by Steve Jobs and Steve Wozniak on April 1, 1976, in Cupertino California, Apple has developed various personal computers, portable media players, mobile phones, computer software, and computer hardware and hardware accessories Development, sales and support. As of December 2007, the company operates online stores that sell about 200 retailers and hardware and software products in five countries.

Apple The company was founded in 1976. However, in the first quarter of 2009, Apple achieved the best performance, with record total revenue of $ 8.16 billion and net income of $ 1.211 billion. On January 27, 2010, Apple announced their most anticipated big screen ipad with a tablet-like look. As of April 2010, Apple has sold over 300,000 of these iPads. For companies selling high-end products, the cost is not that important. These companies need to focus on the main objectives such as availability, speed, capacity management, not cost. These organizations need to enhance supply chain flexibility. The industry needs to be prepared for physical disaster and disaster management, which is a capability generally lacking in the general industry. Companies can improve customer service and can not outsource everything. These organizations can also improve areas such as accountability through business integration.

One thing that Apple has not changed: full control forced control with hardware / software integration. This is one of the oldest cultural features of Apple and has long been criticized by industry observers. I remember expert criticizing Apple about Apple launching its iPhone operating system iOS. "Jobs made the same mistake for Macintosh!" Criticism does not fulfill these figures. Indeed, by tightly integrating hardware and software, Apple has acquired a percentage of the market in a few percent within 14% of the iPhone. However, the company is "leading the revenue of smartphones worldwide"; 75% is based on digital trend articles, but others will tell you that it can be as much as 83%