Analyzing the Internal and External Environment of Google

Introduction Since its launch, Google has been committed to controlling the industry and its position as its own product. Even though there are many challengers, Google has begun to realize the largest share of online search engines as it provides users with products that are difficult to exchange. By analyzing and investigating the company's internal and external environment, it is obvious that Google is running inefficient machines, emphasizing most customers, and providing customers with quick and reliable products. is.

The stability of our internal structure may be affected by external factors. In order to ensure correct decisions, they must complete the external and internal analysis. Google must deal with the external environment, these impacts are political, economic and technical. Everyday, we must be able to understand how the influence of the external environment will help access, but as a disadvantage it became clear that we must overcome the threat of success. - In the introduction of Michaelmoor's novel "Stupid Whites", Moore talks about the American situation in the 21st century. Because Moore is overwhelmed by "stupid white man" who dominates the country, I believe the country is collapsing. He identified all corruption and downfall throughout the United States with President George W. Bush's election.

Environmental phenomena: We usually think that the environment is what we are outside (environment and location), but the human environment is also essential. The environment includes internal, external and social factors (genetics, immune function, culture, interpersonal relationship, economics, mental state, geographical location, education level, politics, ecology, Social status, occupation or occupation level etc). King: It can be both externally and internally. The external environment is the background of "human beings are growing, growing and doing daily activities", and the human internal environment makes it possible to change energy and adapt to the changing external environment (King Masters , 2015, p. 92).

Environmental scanning is to monitor and evaluate information from inside and outside the company internal and external. When analyzing the external environment, the working environment must also be considered. The external environment can be classified into social environment and mission environment. This includes trends in GDP, some of which are interest rates, money supply, inflation rate, unemployment rate and so on. When interest rates are high, people tend to save more and affect consumer income. As disposable income decreases, food demand decreases, which adversely affects McDonald's. If the inflation rate is low, the product price will decline over time, and the demand for consumer goods will increase.