Analyzing the Apple Cooperation

Part 1: Since 1976 the Executive Summary, Apple's innovation, the company was able to be a leader in the personal computer and mobile electronics market. Meanwhile, the company faces many challenges, both internal power struggle and media criticism of certain aspects of its business model. This report contains five different problems that companies face or may face in the future. The survey results include information on weaknesses and strengths developed by Apple.

The purpose of this report is to analyze Apple's marketing strategy and sales strategy and to provide recommendations for improvement. The report includes the following: (1) Apple's history as a company. In order to analyze the progress of Apple's marketing and sales strategy, members of the consulting team need to know the company's kind of company, and the company has enough background; (2) innovative Based on products all the new series of Apple launch success is that they are focused on providing high quality products that all types of consumers can understand. One of Apple has developed the most unique marketing platform in the electronics industry so far, able to develop consumer's ease of use to use as the basis of their vision

Apple Inc., originally called Apple Computer Inc., is a multinational company established by Steve Jobs and Steve Wozniak. Initially, the first color graphics computer called Apple II was built. Today, Apple Inc. is known for breakthrough products such as iPods, iPhones, tablet-based iPads. Apple Inc. is known for its stylish, modern and elegant products. Apple and Samsung Electronics are the two leading leaders in smartphones and tablet markets, but Apple filed a lawsuit against Samsung for violating the patent. Apple filed a lawsuit against Samsung to copy its design "unintentionally." Samsung Electronics denies Apple's claim that Apple infringes patents. After negotiations failed, both companies' lawsuit promptly appealed to more than 30 courts on the four continents. Apple filed a lawsuit in the US District Court on 15th April 2011 and told the beginning of a number of lawsuits around the world.