Analyzing Search Engines

Developing five criteria for evaluating search engines The following criteria are established to effectively evaluate three different search engines from the perspective of advanced web users. Information on these standards and their usage is as follows. Test three search engines against the criteria In this evaluation, we tested the following three search engines.

Do you know that most search engines have files on who you think you are? For most search engines, all searches done are saved and analyzed in order to better understand the appropriate audiences so that the company can provide ads that the user is likely to click. Your complete search history will remain on these search engines for several months and you and your family will be able to see ads for the content searched on the internet .

For major search engines like Google, Yahoo. And Bing, the greatest income comes from the targeted advertisement. Ad targeting relies on a large amount of user data that is not available in personal search engines. The private search engine uses a completely different business model and is independent of your data. Ixquick was an early adopter of the private search market. This search engine was started in 1998, but it has not been a "private search engine" for many years. In June 2006, after Google Shopping faced criticism of its privacy, Ixquick.com decided to delete all personal information about that user.

Over the past 6 months, the traffic of the most popular private search engine has dramatically increased. People are worried that their personal data will go wrong. Due to the large amount of data collected, large search engines have a very complete idea of ​​who their users are. Google will provide information on the user's location, email address, name, etc. If these data leaks, the private search engine will make a big move. DuckDuckGo has established its own name in the field of digital privacy. Over the past 5 years, especially in the past 6 months, it has grown dramatically. The company's CEO Gabriel Weinberg announced that the company had conducted 10 billion investigations in early 2017. In order to see this correctly, Google offers more than 5 billion searches per day. So DuckDuckGo and other search engines that can not track you are still small