Analyzing Media Ideology

Ideology is a system of beliefs that help explain, shape and judge the value of the world (Croteau, Hoynes, &, Milan, 2012). The ideology of Roland Bath requires viewers to see the media and advertisements and to accept a narrow social view that spreads to that media, in other words, Vertice requests viewers to expand, imply or text and society related to the media Ask to find a scholarly meaning. Barthes also draws attention to the mythical analysis on the media, or the real intention behind the media (Chandler).

We have already seen that mass media can be analyzed by ideology, but media products are not unified in ideology. They are inconsistent and easy to change. That is, there is no single ideology in the text of the mass media. Still, most mass media can be seen as a part of the dominant version of the American story - an ideology that fundamentally supports the current social order of capitalism / democratic society - pretended, reproduced, and sometimes controversial To brew. At the same time, traditional norms and mainstream values ​​are often revised, even in a slightly modified format, by the mass media texts for a large audience, news, pop movies, IPTV. Therefore, supremacy is built and reestablished probably as a challenge through our mass media products. But is there any possibility that the text of mass media that is widely distributed has opposition or anti hegemony?

In society, various ideologies function at all times in the media culture. Stewart Hall thinks that ideology exists in every aspect of life, not separated and isolated. Ideology is understood by individual, but it is created together. Important media literacy examines the ideology of managing social institutions, governments, and lives. The advantage of an important media literacy approach is that viewer participation and analysis on the main media readings and codes helps to better understand the world's "social reality". The reader understands the history and features of the image, rather than using the median value image of the face value, and can express the meaning in various ways.

This research examines the relationship between the media, other agencies, and cultural ideologies. Cultural theorists are interested in how the mainstream ideology of culture can overturn other ideologies through social institutions such as schools, churches and media. Both traditions are focused on the fight between evil of class society and various social forces. Both emphasize how social structures are created and reproduced in the daily activities of individuals, groups and institutions.