Analysis paralysis and consumer behavior

Because they account for about a quarter of potential customers, we need to learn smart techniques to minimize the pain from "emergency" customer purchases.

Fortunately, this secret results in the use of well-written copies to attract their concerns. According to some remarkable neuroimaging studies, you can successfully reduce the pain of buying successfully fitting children (and everyone else) by combining three simple strategies.

If you see a product you sell for $ 1,000 a year, you will be careful to definitely buy it, do not you?

That's because 1000 dollars / year is not peanuts. To make matters worse, for conservative consumers, this seems like a huge amount of money.

This refactoring method is effective for all kinds of purchasers, but it is most effective when it becomes a conservative consumer. If you provide content that can be repeatedly generated or that can be fragmented little by little, please consider how to use this information in a pricing model.

George Loewenstein, an expert in neuroeconomics, points out that all consumers (especially conservative consumers) tend to purchase multiple accessories at once rather than purchasing them separately.

He mentioned the customer's intention to upgrade the car kit once, but noted that the brain is often hard to justify each upgrade ("Yes, I will pay an extra fee for navigation ... and ... Sheet ... ...Such)

These personal purchases can create personal problems, and bulk purchases will only create problems, even if the price is much higher.

According to Loewenstein's survey, you can see why many consumers are willing to pay more for a complete bundle, not chasing individual products and accessories.

We all know that the old maxims "Do not Little Things" do not apply to creating effective copies - but how important is the change?

According to a study by Carnegie Mellon University, the influence of one word on conversion rate, one of the most radical conversions so far, became clear.

The researchers changed the overnight shipping fee of the free DVD trial version offer from "5 dollar fee" to "5 dollar small fee" and increased the strict response rate by 20%.

Does the word "small" feel so big? You can use only one word to increase the conversion rate. It is safe to say that the devil is in the details when making a conservative consumer's copy.

There is no better way to describe the analysis than Buridan's ass. It shows that free will - in particular too much - appears superficially good, but it could lead to complete omission. In this example, the dirty cockroaches are between the bucket's water and the haystack. He is very elegant and consumes first, he just stands there and dies of thirst and hunger. Likewise, the chef wants us to notice the texture, smell, taste, and the ingredients that make up it, we carefully cooked. Information applied to our own lives. When we do this we will have deeper and deeper experience.

In times when end users or consumers face many choices and often catch up with decision-making and analysis, speech designers need to consider the principles of minimalist and add the same content to the VUI. In this way, when short and concise information is transferred to the end user, they are not overwhelmed by multiple prompts or confuse the user. It takes time to replace factory web form with interactive dialog interface. The core is to handle daily, time-consuming and stressful tasks on a daily basis and transfer them informally to customer-friendly chat. This applies to every business, product or service - just needs to be done correctly