Analysis of Tina Rosenberg's Everyone Speaks Text Message

On December 9, 2011, America 's everyday "New York Times" was displayed as "Everyone said a text message." Tina Rosenberg, a senior researcher at the World Policy Institute, tells the reader to think about holding a native language and using digital technology as the ultimate solution for "everyone speaks a text message" I asked. Rosenberg is targeting the minority and readers of the New York Times. The main purpose of the author is to inform the reader that many unique languages ​​like N'Ko will gradually disappear and have to start working hard to preserve them.

Tina Rosenberg is a Pulitzer Prize-winning journalist who writes about the role of pressure from peers in changing people's behavior. She believes that fear and new information often fails to change people. It also pointed out the inconsistent impact of statistics on health information. Even if behavior based on fear shows a positive effect, fear may lead to unintended consequences. In the long run, the audience is desensitized. To complicate the problem, many advertisements simply attract emotions by dialing emotions without additional material to compete with advertisements and information around us. It is equivalent to all uppercase advertisements

As Tina Rosenberg said, when the truth is used as a good-selling product - making a brand - an advertising agency gives people "new identity". Group to belong to. They create effective proactive activities or activities that promote information and goods. But they also created negative things. By selling "the truth", they imply that the big cigarette sold the opposition. There is strong evidence not only that the advertisement exceeds our advertisement at the overall evaluation point but also that the negative advertisement is stronger and more effective than the positive advertisement. (In a typical political campaign, it is not uncommon to see very high quality positive advertisements that can be raised 3-5 points per week, but if you look at high quality negative ads your opponents fall 10 to 15 Points of weekdays

About her "New York Times" editorial (2012), "integration", about the SAT score, "Tina Rosenberg says" The SAT's prediction on university success is inappropriate. Mr. Rosenberg supported her assertion through anecdotes and statistics about the scholarship recipients of the Posse Foundation when Sheyenne Brown succeeded in entering college despite being particularly low on SAT, We showed that past students are through research at DePauw University. The score of the standardized test has nothing to do with the academic record. Rosenberg's aim is to suggest changing changes in university admission criteria that question the "traditional wisdom for managing academic success" and avoid those who do not go well with standardized tests at the moment . His analytical and critical tone suggests that her target audience is a school counselor and admissions department. And they rely on "malignant" SAT scores as predictors of student success.