Analysis of the Role of Operant Learning in Explaining Consumer Behaviour.

The operational point of view is a behavioral point of view, and it is related to John Watson (1913). Operational learning is a process in which behavior is associated with the result (Kosslyn, 2007). The term consumer behavior is the behavior shown when searching, purchasing, evaluating, and processing products and services that consumers expect to meet their needs (Schiffman, 2008). B. F. Skinner (1904-1990) fully developed the concept of operational conditioning and how it explains our day-to-day actions.

Applied Behavior Analysis (ABA) evaluates how environment variables affect learning principles, especially respondents and operational conditions, to identify potential behavioral change programs that are frequently used through clinical care It is an application of behavior analysis focused specifically. Cognitive Behavior Therapy treats cognition and emotion as a treatment plan in previous behavior and psychotherapy to alleviate the problem. Outstanding techniques of behavioral therapy are duplicate elements of cognitive psychology, in addition to the principles of behavioral analysis of anti-regulation, punishment, habits and functional analysis (FA).

B. F. Skinner has created the term operational condition, which refers to the process of learning that individuals are willing to act. Spontaneous behavior is called operational behavior because it contributes to the environment and has some influence on the environment. Learning comes from the result of actions, and the work behavior of many employees is operational behavior. Actually, most of the behavior in everyday life is in the form of operational actions. As administrators may influence the results of these actions, they are interested in operational actions. Based on the direct relationship between results and actions, management can try to identify relationships and modify actions. This is how you manipulate the results to control actions. Two principles leading this relationship

Learning theory has long played an important role in understanding human behavior. The three main learning paradigms are classical conditioning, operational conditioning, and observational learning. The concept of generalization and discrimination shows how learning theory explains the reaction style and character of behavior. People pay close attention to the image of the body and are deeply concerned about the normality, attractiveness and vulnerability of physical changes. Overlaying is the task of entering a new social world of high school, which brings new academic and personal challenges, especially from friendship point of view. In the early teens, I began looking for new behaviors, values ​​and referring people and renegotiated the relationship with my parents. At the moment, they are particularly vulnerable to accepting new ideas and taking risks.