Analysis of the Dove Campaign for Real Beauty

Media is increasingly depicting women's unrealistic views in the media. Whether it is a billboard or a commercial, it is almost always the same image, a beautiful woman with a wonderful body and no apparent flaws. In 2004, Dove challenged these advertisements and announced a really beautiful dove sports. This is a global marketing campaign aimed at eliminating standards of traditional beauty and defining 'real beauty'. Despite good intentions, I think that the real purpose of Dove is to simply broaden the definition of true beauty while profiting.

Dove's Real Beauty event is a good example. When most beauty products are incredibly beautiful and have young women who are thin and innocuous to disturb, dubs start a campaign focusing on true beauty. Their model is not very thin. When women (and of course men) are really overweight or overweight, they are tall, short, freckled and incomplete. The videos shared on social media show that real women do not emphasize well-arranged movements that did not occur in the real world, but actually talk about themselves. Because of their differences, pigeons stand out from the competition and their campaign has become a business school case study.

Since the Apple App Store was recently launched beautiful emoticons have caused intense debate about social media and attracted the attention of Dove Philippines and Dove's events. The "True Beauty" movement of Dove Philippines and Dove has a firm vision of making beauty a source of confidence rather than anxiety. The pigeon faithfully believes that beauty does not depend on shape, size, or color, but rather as it feels like your best version. This is consistent with the vision of "I am beautiful" emoji

One of the most successful brand content events so far is Dove's Real Beauty Sketches. Dove began client survey, only 4% of the women surveyed found that they represented themselves as "beautiful". The team of Dove is thinking about what we can do to change this out of date statistics. They created the concept and value of 'beauty for everyone' around their own brands. The next step is to understand how to pass this message to their community. Dove produced a series of videos including FBI sketch artists who painted the drawn women. Next, the artist drew a portrait of the same lady, but a stranger explained it. The difference between the two sketches is often amazing. The event spread, over 50 million people watched the video in the first 12 days of release. So far, Dove has about 180 million views - intentional and targeted view