Analysis of the Documentary: Killing Us Softly 4 and the Role of Women in Advertising

Documentary Killing Us Softly 4 explains the role of women in advertising and the impact of advertising throughout history. The movie first checks all kinds of old advertisements. Then speaker Jean Kilbourne discusses each advertisement, analyzes it in detail, and explains the advertisement message and its implications. Past and present commercials differ in several ways, but they still present the same information. This information includes, but is not limited to, the following: Women are sexual subjects, their appearance is all, women are lower than men by nature.

Based on the presentation by Jean Kilbourn by Cambridge Documentary Film Company, the advertisement's female statue is an American documentary by Margaret Lazarus, Renner · Wonderick, Patricia Stallone and Joseph Vitaliano. Issued. The documentary was first released in 1979. Since the four revisions and updates, it has focused on the image of women in advertising, in particular the gender stereotype, the influence of advertisements on women's self images, and the objectivity of women's body.

The Cambridge documentary produced two other movies on this subject; the first one was to surpass us to kill us: the power of resistance (2000). The title was updated as 'the effect of advertisement on women and women' featuring Gloria · Steinem, Amy · Richards, Gail · Dynes, Valerie · Butz, Jamira Batz, Catherine · Steiner · Adare, etc., published and published Was

We gently killed the women statues of our four advertisements. In 2010, 1 video disc (45 minutes). "With this new and highly anticipated update of her pioneering killing in our calm series, for the first time in over 10 years, for the first time we reconsider the idea of ​​how advertising trading was distorted and damaged femininity By renewing the groundbreaking analysis of Kilbourn, images and information often deteriorate the recognition of unrealistic and unhealthy beauty.Pop culture and its gender discrimination, eating disorders, While critically thinking about the relationship with gender violence, gently killing our four stands is to try advertising seriously on new generation students. DVD 7394 and Streaming Video