Analysis of the Branding Strategy of Nanda Home

In this white paper, we first analyze Nanda Home's brand strategy. We were unable to maintain the attractiveness of our main product, Clocky, and later focused on recommending brand recommendations to Nanda Home and Tocky, one of its products, in a new market of UAE (United Arab Emirates). Analysis and recommendations are based on the application of two brand objectives on images and features. The lack of Clocky's brand may be due to inappropriate image configuration and improper functional emphasis.

According to six brand objectives, Nanda can not maintain the attraction of Clocky. How Nanda succeeded in transforming her company and her product brand into a new market. Gauri Nanda's innovative product Clocky combines pleasure and functionality. In the first year of sales, we immediately earned $ 2.2 million in revenue. In 2008, revenues declined by 31.8% ($ 1.5 million) and decreased again by 35% (990,000 dollars) in 2009. - For each business model, identify two franchisees *. One is "click brick", the other is "click only" or "pure game". Please comment briefly on the differences observed while doing business on the Internet. Business model is a way for companies to maintain business. The two business models I chose are the advertisement model and intermediary model.

In this white paper, we first analyze Nanda Home's brand strategy. We were unable to maintain the attractiveness of our main product, Clocky, and later focused on recommending brand recommendations to Nanda Home and Tocky, one of its products, in a new market of UAE (United Arab Emirates). Analysis and recommendations are based on the application of two brand objectives on images and features. - The suspense while waiting for results and decisions is the sense of uncertainty and excitement. Edgar Allan Poe used suspense for his story "Red Death Mask" and used items and detailed explanatory details. The story of Poe is about the attempt to get rid of the inevitable prince. He tried to shut itself out from "red death" and made a pretense not to end happily. The prince and all his guests died in or around the seventh apartment.