Analysis of Procter & Gamble

Established in 1807, Procter & Gamble is a world-renowned company with its high quality brand and long-term relationship with consumers. William Proctor and James Gambo are two different people who met by chance when their two sisters married in Cincinnati, Ohio. William Proctor is a candle maker and James Gambo is a soap maker. Since their father - in - law was promoted to business partnership, in 1837, P & G was born. Despite economic difficulties, in 1837, American Procter and Gamble turned attention to the future.

In this case study we will analyze the marketing plan and strategic choice of P & G's Light Liquid Brand (LDL). Procter & Gamble is the world's largest household and sanitary goods manufacturing company. By 1981, Procter & Gamble operated in 26 countries, total revenue reached 11.4 billion dollars, of which 90 products were produced in the United States. In case studies we do very detailed data analysis and reporting, such as company history and background, organizational structure, key factors for success in the market, advertising, sales, product development (PDD), manufacturing, finance etc. I will. And its light liquid brand (LDL). Highlights of the company's history, organization, and major success factors * In 1890, Procter & Gamble was founded with a capital of $ 4,500,000. Capital allows businesses to plan new equipment, purchase and develop new products

VRIO analysis will help you investigate P & G in detail and analyze the characteristics of this company. The material of Procter & Gamble is valuable, but it is not uncommon and the cost of imitation is high. Procter & Gamble has more than 138,000 people. It is not easy to manage so many employees. Training each of these employees is an unprecedented work for all of these employees to work together. The research team of Procter & Gamble consists of 7,500 doctorates and researchers. In the field of research and development we promise to find the best researchers, to reward success, to stimulate learning, to challenge self-satisfaction and to preserve them through cultures designed to promote innovation. This common goal is to make this department's work permeate the company acquiring extra energy and willingness.