Analysis of Hilton Hotels

INTRODUCTION The hotel industry has become very important in recent years due to the great travel and the growth of international business. The hotel industry not only plays an important role in people's lives but also plays an important role in the national economy. The development and progress of the hotel industry is taking place rapidly, especially due to the rapid change of technology, it is very important that the hotel is updated in time. Regarding the hospitality industry, there are many famous hotels, but one hotel company in terms of growth and other aspects of business such as leadership, teamwork (employee mobility), motivation (customer retention and satisfaction) It stands out.

This report covers Hilton Hotels & Resorts, including its current position in the UK tourism industry, analysis of its key stakeholders and their interests, PESTLE analysis of Hilton Hotels & Resorts, and marketing issues faced Scenario analysis begins with. Description It is a company. Following this is a description of the Hilton hotel and resort services, followed by a marketing report that includes analysis of company pricing, promotion, distribution strategy. In addition, this report includes Hilton Hotel and Resort market research program. This program explains the actions to be taken at each stage of the survey process to achieve the research objectives.

As an important step in market research, data analysis includes critical analysis and interpretation of the findings. Data analysis of Hilton Hotels & Resorts market research includes the application of quantitative and qualitative methods. Quantitative approaches need to be applied for answers to closed questions. In particular, you need to calculate and critically analyze the percentage associated with choosing each alternative answer. On the other hand, in order to analyze answers provided for open-ended questions, a qualitative method must be applied. Qualitative data analysis in market research includes detecting common patterns from the information provided by survey respondents and analyzing these patterns from an important point of view.

The scope of this situation analysis covers the main problems and opportunities of the Hilton Hotel. We recommend Four P's marketing strategy. The whole discussion is incorporated into the use and implementation of SWOT analysis. Information will be provided using second hand resources to support Hilton Hotel. In the early 1990s, the Hilton Hotel decided to actively enter gambling. This is the result of two big acquisition attempts (Hilton Hotels, 1998). The decision to change Hilton's business operations is considered a radical business operation (Hilton Hotels, 1998). Prior to the 1990's, the Hilton Hotel Group owned, managed and franchised hotels, casino hotels and hotels. In addition, Hilton sell furniture, fixtures and fixtures to hotels, motels and hotels (Hilton Hotels, 1998).