Analysis of EasyJet's Business Drivers

Internationalization analysis Easy Jet has been internationalized to some extent. The "push" factor in existing markets is primarily the saturation of the European market and its intense competition. According to statistics, the number of people traveling by plane has increased dramatically in one year (Holloway, 2000). Asia and North Africa seem to be an attractive new market for EasyJet to expand its influence. Despite intense competition, EasyJet is still entering the European aviation industry. Using Ye's international dynamics, we can further test the competitiveness and appeal of the European market.

To study the current problem of EasyJet, this report analyzes the economic and financial aspects of EasyJet. In the section on economics, this report will first describe EasyJet's business goals with growth as the main goal. The report then examines the separation theory of ownership and control issues and applies it to the discussion of current issues between shareholders and managers. Thirdly, this report explains the UK airline industry market structure and explains whether a low cost strategy is suitable for that market. In the financial section, this report will first describe the account analysis and trend check that EasyJet used to reflect the account. Then, it continues the comparison between EasyJet, Jet 2 and Ryanair and explores the investment risk of EasyJet

The report reflects EasyJet's online business model strategy. The broad strategy of EasyJet applies to companies. EasyJet recognizes the importance of understanding its business environment and monitoring it. By using the Internet, EasyJet is one of UK's top low-cost, freely-free airline. Due to the design, structure, ease of use, and ease of use of the website, EasyJet can surely bring out the competitors' power. Most importantly, EasyJet is to incorporate flexibility into e-marketing strategy, to anticipate changes and to develop more appropriate counter strategies. As a result, this site became one of the most successful sites on the Internet and created the success of the EasyJet operation.

Analysis of the environment and resources will support EasyJet's current 'decorative' strategy as a strategic fit suitable for that organization. The Five Forces model shows that the airline industry, which is the environment operated by EasyJet, is very competitive. Because Ryanair's aggressive pricing policy is very competitive, EasyJet's cost-oriented universal strategy is the most appropriate strategic choice. Value chain analysis shows that EasyJet successfully identified the cost factors of its business and successfully solved and utilized the advantages of technology development to gain competitive advantage from competitors. Technical advantages of e-commerce solution using online reservation function via EasyJet web site and real-time pricing system