Analysis of COVERGIRL™ Advertisement

Introduction I checked and analyzed the advertisement of COVERGIRLTM NatureLuxe using a general female stereotype. In this advertisement, COVERGIRL ™ is published in 17 magazines, targeting women by selecting colors, fonts, images. Use some stereotypes; for example, more feminine women tend to prefer brighter, more happy colors like pink. In addition, using celebrities, many young women see it as an idol to help advertise COVERGIRL ™ products.

In advertising, advertisements effectively use logos, minds, and sorrows to persuade viewers to purchase cover girl products that have ignored fade prevention, waterproofing, and evidence. The logo is used to indicate why viewers should trust covergirl products. Ethos uses his famous actress and model name Queen Latifah to promote his product by persuading viewers to purchase covered girl items. Pathos shows how the product meets Queen's love through emotions in advertisements. Advertisement shows satisfying, reliable covergirl products

Introduction I checked and analyzed the advertisement of COVERGIRLTM NatureLuxe using a general female stereotype. In this advertisement, COVERGIRL ™ is published in 17 magazines, targeting women by selecting colors, fonts, images. Use some stereotypes; for example, more feminine women tend to prefer brighter, more happy colors like pink. - Even if we let us destroy by a personal challenge, we can not provide anything to the world, nothing. The important thing is that we have to control our situation and improve ourselves with personal difficulties as opportunities. It requires sharp eyes and careful self-assessment to eliminate the inclusions that we can possibly destroy the beautiful diamonds.

Comparing the general structure of two different cosmetic ads, CoverGirl showed a more relaxed and fresh image to convince the audience and keep it attractive. With the advertisement of CoverGirl, her hair was spreading loosely on the bright white background of Drew Barrymore due to the wind and breeze. With M.A.C's advertisement, Lady did not laugh at a sitting position in front of a dark blue background and Cindy Lauper had a cake at a trailer park on a dark day. Meanwhile, CoverGirl can attract more viewers. Most women do not want to wear bright red lipstick and metallic eye shadow every day. They are looking for an easy way to look beautiful, but do not overdo it. CoverGirl's advertisement brightness and luster provide an angelic image of natural beauty. With all CoverGirl advertisements, women are showing a smile or a very gentle and perfect appearance to the audience. Please compare with M.A.C.