Analysis of Carrefour

About CARREFOUR: In 1959, Carrefour Supermarket was founded by each family of Fournier, Badin, Deforey who run discount super in Annecy. Carrefour is a French retail store based in Boulogne-Billancourt, France. It is one of the world's largest supermarket chain, the second largest retail group in revenue, ranked third in profit. Carrefour is operating in Europe, Argentina, Brazil, China, the Dominican Republic, the United Arab Emirates, Qatar and Saudi Arabia. North Africa and Asia also have markets.

Earthsight tracks the barrikal deforestation charcoal made in Chaco, Paraguay, and the EU and the U.S. supermarkets, including key chains such as Lidl, Aldi, Carrefour. According to our analysis, the EU is the biggest charcoal export destination in Paraguay, cleaning the football stadium equivalent to 30 Paraguay's forest every day and supplying charcoal to Europe. The landscape of Paraguay is in the center of South America and can be divided into two parts. Land immersed east by rainwater covered with subtropical forest is now submerged in the seabed of soybean plantation. On the west side there is a tropical dry forest of vast plains called Grand Chaco. This is a shelter for indigenous people who live in voluntarily isolated areas.

The word Carrefour means the intersection of French. The first Carrefour supermarket is at the intersection. This is the origin of the name of this supermarket chain. Carrefour's business philosophy is as simple as the origin of its name and to sell more products with less profit. This seems to be a feature common to all supermarkets. The low price of goods comes first from a simple direct channel of new stock. The purchasing department of Carrefour is in charge of stock replenishment. All new stocks come directly from the manufacturer. Because there is no intermediate link, cost can be drastically reduced

Tianjin Carrefour Nanhai Branch was founded in 1997. French director of the supermarket, Zhou De said the low price is due to the friendship relationship between Carrefour and the manufacturer. Carrefour will negotiate with the manufacturer and purchase high quality goods at a low price. Manufacturers use Carrefour as a medium to promote products and expand sales. For example, Carrefour has established partnerships with France and Coca-Cola companies in Spain.

Carrefour's business profile (announced merger with French retailer Promodes Group in 1999) is posted on exhibitions IV and V. It took nearly 25 years to increase domestic sales to 790 billion francs ($ 15 billion). In contrast, Wal-Mart achieved international revenue of $ 7.5 billion over 6 years. However, comparing Chart II and Chart IV, we can see that the financial performance in Carrefour's international operations is better than Wal-Mart.