Analysis of British Petroleum

Analysis PLC of British Petroleum Company of BP was established. 1 9909 UK - Number of employees of Persian Oil Company: 118,050 Net sales: 41.71 billion pounds (80.51 billion dollars) Stock exchanges: London, New York, Toronto, Tokyo, Paris, Zurich, Amsterdam, Frankfurt History of company British Petroleum Corporation ) Is one of the world's leading oil companies, the largest in the UK. The company is a pioneer in the oil industry in the Middle East and has discovered oil in Iran before the First World War, and is now working on all aspects of oil exploration, production, refining, transportation and marketing.

This article mainly concerns the analysis of BP (Bp). Analysis covers the company's position within the various competitors and the industry's appeal of BP. In addition to a competitive environment, this report identifies the company's key business strategies and company resources and capabilities to make the company better than other competitors.

From planning and urgent BP strategy analysis. Mintzberg (Mintzberg 1985) distinguishes between planning strategy and emergency strategy. Emergency strategies are defined as strategies that can be used to address unexpected opportunities and problems. Meanwhile, planned or expected strategies are being developed by the top management team. This type of policy also applies to other parts of the organization. Since BP is involved in the oil and gas industry, it is easily exposed to oil spills and fire hazards. Therefore, they need to develop emergency strategies so that they can manage these victims without problems and need not change the company's strategy. For example, considering the oil spill in the Gulf of Mexico in 2010, natural gas has influenced almost all of BP's previous oil strategy.

BP is doing business upstream of the oil and natural gas value chain, including oil and natural gas exploration, oil field development, oil and natural gas production. The strategic analysis of BP by Porter's five powers model (Porter 2008) evaluates the business strategy of BP and the competitiveness of BP and its resources, which makes it a competitive advantage for other companies in the same industry It helps to produce. Barney's VRIO model (Barney 1995) is considered a framework and most organizations do not have internal and external analysis, business and company-level decisions, and finally strategy practices, but strategic processes by initiating vision statements I will participate. Every organization related to any industry wants to gain a competitive advantage from this strategic process.