Analysis of Axe Body Spray Commercial "Hot Putt"

During the 2012 London Olympic Games, Ax Body Spray has announced the advertisement "Hot Putt" on the Olympic theme. When the business starts, the ball is placed in a close-up shot on the pedestal, and the woman walks towards it in the background. In the lens, you can see only the female abdomen and rosy red spandex shorts. Music in the background is very slow and dramatic. As the woman walks towards the ball, the camera's lens focuses on her body until her hand touches the ball.

Another example of a man who obtained this woman is an AX commercial. Certain products may make men more attractive to women. AX is a male body spray. For advertisements, men using AX will be beautiful. In fact, AX is very effective, if you touch this body spray in some way, you want it soon. For "AX effect" (2004), the old man in the commercial advertisement will be a young and hot woman. Women are used as advertisement again and again as sexual appeal. However, some people do not know that these ads are usually targeted to women. The secret of Victoria is a good example. They want women to think that if they buy Victoria's secret product they may be like a beautiful, sexy model of their commercials. Clearly, these bra and panties are not for anyone.

There are also a lot of advertisements to build trust type. Let's see commercial advertisement of Ax Body Spray as an example. The ax body spray usually depicts advertisement of sex focusing on women's objectivity. Their products have strong confidence in straight men and brought two girls to their commercials. Once, they even showed how a nasty man danced for an ax with a woman. Advertisements such as T.V and printed matter are always better for their ingenious elements. This formula is very effective. Everyone uses a product that is confident, because this is a human instinct who wants to look great. Especially the ax, it spread it as a part of the body, penetrated the male teenager's lifestyle. Girls are already familiar with this smell as almost all their colleagues use it.

Even Ax Body Spray, a brand representing toxic masculinity and male stereotypes, now strongly oppose them. A new Ax commercial entitled "72% of people are told how genuine men should act" is "human, commercial advertisement is casting doubt about Camp Nick's mission For example: During a flag football game, he noticed that Riley had shed tears and asked him what was wrong. After a bit of chatter he stopped the game and got the other problems he had had throughout the day He shared his frustration with the two boys: "I am here to play soccer and study," Riley said cautiously. "I am really mad because you make it really difficult to have fun when you are confused -"