Analysis of Apple, Inc.

Apple Inc. (Apple or "company") engages in the design, development and marketing of personal computers (PCs), media devices, and portable digital music players. The company also sells various related software, services, peripherals, network solutions, third party digital contents and applications. The company is mainly operated in the United States. Headquartered in Cupertino, California. A multinational company that previously created Apple Inc., known as Apple Computer, Inc., consumer electronics, personal computers, computer software, and commercial servers, is a digital content distributor of media content.

The purpose of this white paper is to discuss the theoretical idea behind the creation and maintenance of global competitive advantage and apply it to Apple Inc.'s analysis. Through star analysis, we will study how companies can achieve global competitive advantage through efficiency, flexibility, and learning. Founded in April 1976, Apple Inc. is an American multinational corporation headquartered in Cupertino, California (Apple.com, 2014). The company designs, manufactures and sells home appliances, online services, personal computers, and software. Apple is also the world's largest listed company by market value, market capitalization, second-largest information technology company revenue, the world's third largest mobile phone maker (Forbes.com, 2013)

This report is based on Apple's strategic logic analysis. It is designed to develop the opportunity to develop Apple logistics capacity, swart analysis, 5 strength analysis and Porter's common strategy, and Apples framework. In fact, all of these strategic models are executed logically. This report explains the main logistics strategies that Apple can take. We are also examining management issues in implementing new logistics strategies, especially from the perspective of existing capital, technology and human resources. Finally, this survey will also help evaluate the trends and importance of new technology, in particular the future trends of the new company's logistics strategy, the strategic significance of new technology development, and the business trends of Apple's future logistics strategy .