Analysis of Advertisement

The first ad in the ad analysis was 'L'Oreal', apparently promoting a project with colored hair. It is a famous and famous company that is sophisticated, rich in knowledge, interested in fashion, selling a wide range of products to women with high disposable incomes. The brand name accounts for about 15% of the advertisement, which highlights its importance. "L'OREAL" is written in capital letters in bold to prompt the customer to understand the brand name immediately.

This is a report created for the MKT 337 Advertising Analysis course. The purpose of ad analysis in this report is to thoroughly analyze electronic advertisement, print advertisement, outdoor advertisement, direct mail advertisement and to find elements that tell the reader about a specific product or advertisement service. The report focuses on these fundamentals to provide a clear discussion of how these ads affect people's attitudes towards objects and ideas and to carefully analyze it.

Economists before the 19th century rarely attracted advertisements. Economic analysis of advertising is almost entirely a project of the 20th century. Why did economists in the 19th century not analyze advertisements? There are two main reasons. First, economic research in the 19th century focused on the development of Columbia University (Kelvin J. Lancaster, Economic Theory Professor, Professor of Financial Economics, Graduate School of Business Administration). I would like to thank Susan Athey, Alberto Martin, Martin Peitz, Per Baltzer Overgaard, Michael Riordan, Victor Tremblay, Ting Wu, and especially Mark Armstrong and Rob Porter. I appreciate the discussions between Andrew Pyo and Laura Silverman.

In ad analysis you can not show how consumers read and understand ads, only readers can provide this information. In the article at that time, the recognition of the group was discussed, but the men of the eschaire advertisement are neither male nor the index of how men live. So what is the focus of attention in men's thinking, how is masculinity visualized? The choice of Esquire arises from the history as a magazine that was publicly designed and published to appeal to men. In the first issue, Arnold Gingrich announced that Esquire & amp; aquo; A male-only magazine and its creators tried to "take a relaxing natural male character - give it with a man" Sound of the midrange "; (Fall of 1933)

In magazine advertisement, it depends on race. In the analysis of 600 advertisements from the eight major magazines that are specifically targeted to white or black audiences, Baker (2005) believes that the image of a white woman is an image of traditional femininity, ie obedience and dependence on men I found that it matches. Stand independently. The authors believe that the physical appeal of white women is more emphasized and strengthens the criteria for white sexual behavior. In short, these popular cultural factors have played a role in strengthening existing gender bias.