Analysing an Advert

This ad analyzing advertisements will try to sell product shower gel to young female viewers. This ad is from a girl magazine named Sugar for teenagers. The background of the advertisement is white, the image on the advertisement is dark or bright, so it stands out on the page. There are two pictures of this product, but it has a different scent. The advertisement is A4 size, and the image of the shower gel occupies most of the page. This is to make them stand out and draw readers' attention.

Analysis of Advertisement In Fujifilm's advertisement, I first saw a girl. The fact that she stared at you with blue eyes, red lipstick and brightly colored clothes caught my eye. Her eyes portrayed her as confident and direct. Her expression suggests that she is happy and knows that we are joking with her, which indicates that she is under control. - Why my tears of cold, cruel expression - a fierce, cruel winter prisoner inadvertently furious outside the safety of my helmet. Trees are shaking as if they had naturally lost the most cruel power - desperate wind battle. Somewhere in that dark world, the bell rang, disturbing the fight of silence that once lived in the wilderness. Before leaving my mistaken safety, I came to admire the tall black tree.

In a famous study at Johns Hopkins University, researchers Keith Quesenberry and Michael Coolsen analyzed the content and plots of all advertisements in the Super Bowl in 2012 and 2013. They discovered that regardless of the content of the advertisement, it is the structure of the content to show its success. Advertising a story using the Freytag pyramid structure is more popular than any other advertisement. In fact, the closer they are to the classical structure, the better they will perform.

One of the biggest advantages of Internet marketing over traditional marketing is the ability to more accurately measure and analyze the effectiveness of activities. Television advertisement is measured by the number of viewers, but in most other cases it is inferred, and after the television advertisement is displayed, the necessary operation (access to the store for purchasing the product, inquiry etc) is continued Then it is difficult to do. service). Through online marketing, you can track the results of activities at every step.