An Investigation into the Recall of Persuasive versus Informative Television Advertisements

Abstract advertising plays a very simple role. It is to increase consumer awareness of products while persuading consumers to purchase their products. Advertising spam increased during Golden Time on TV. It is easier for consumers to call advertisements without paying attention to news. The problem is which advertisements are "fixed" in the minds of consumers and actually lead to purchasing motivation. In this research we try to analyze this by investigating the difference in recall between "compelling" and "profitable" advertisements in two broad categories and the difference in final purchase intention by advertisement.

In the test, convincing advertisement shows a much higher recall than information advertisement. The difference in purchase intention between the two types of advertisements is negligible. Keywords: advertisement, persuasion, recollection, buying willingness Investment advertisement, marketers will try to promote additional sales of their products by notifying their brands to consumers and convincing them to watch television all day. Consumers can find ads that may affect TV when purchasing items. Consumers must select or comment their advertisements. TV commercials are very convincing for consumers. Advertisements can make consumers participate in many types of purchases. Television program advertising usually includes the greatest expression.

Abstract advertising plays a very simple role. It is to increase consumer awareness of products while persuading consumers to purchase their products. Advertising spam increased during Golden Time on TV. It is easier for consumers to call advertisements without paying attention to news. The problem is which advertisements are "fixed" in the minds of consumers and actually lead to purchasing motivation. - According to television advertising statistics, before the age of 35 people will see about 150,000 TV ads. TV commercials are very successful as they can impose visual and auditory effects. They are known for their humor, compassion and persuasion. The possibility of television media advertising was recognized quickly and produced millions of pounds of industry

Every day, there are news, TV, commercial radio, movie theater, cinema, station, bus products and services. Advertisements are for notification, persuasion, or both. Convincing advertisement sales image, information advertisement provides facts. Companies use a variety of strategies to make it easy for ordinary people to identify their services and products. These include unique packaging, brand or product name and advertising slogan. The choice of advertisement depends on the following factors -