An Exploration of Media and its Effects on Social Rleationships: "Media/Society: Industries, Images, and Audience" by David Croteau and William Hoynes

Media is becoming an important aspect of today's society. People interact with various forms of media everyday. Media is often defined as a communication channel. "Our daily life has been surrounded by radio, television, newspapers, books, the Internet, movies, music recordings, magazines etc. In the 21st century, in the unprecedented wide media environment in the history of mankind It is paralyzed. "(Kroto and Hoynes, p. 3) This is also true when the media company says not to impose their own controls on information provided to media users.

Hoynes and Croteau discussed the media ideology of William Hoynes and David Croteau's book "Media / Society: Industry, Images and Audience". They define the ideology as "a basic way of defining the world as well as believing in the world" (Hoynes and Croteau 160). On television, the work of ideology is in a way to rank "real" images, as it is defined, but the work of popular culture ideology is embedded in the mode of media text. Pop culture is dominated by the same, repetitive image. Screens, people have to wonder if this will directly affect the audience

The reason why many scholars are interested in studying media products to reveal their ideology is that "ideology is very complex, depending on the context in which it is used, It is a term. It has a wide range of meaning, such as world view, belief system, values, and at the same time it helps to define and form these concepts implicitly in your consciousness. In this context, the ideological analysis of a particular media text understands "the suitability between images and words in specific media texts, the way they think, and even how to define social and critical problems" It helps to do. And Hoynes 2003), p. 160). In addition, there is no ideology implicitly included in the media text, but it must be provided by someone for some benefit. One is the origin of early Marxism and the other is the concept of hegemony.