An Exploration of Conflict and Social Exchange Theory

Introduction In order to cultivate the ability to analyze contradictions from various theoretical perspectives, I learned how to carry out various steps and manage responses to them through various theories. What I want to achieve in my paper is an overview of interpersonal relationship theory and the theory of relationship theory. In addition, I will explain when conflict has occurred and how to do when communicating in the situation of conflict.

Social exchange theory is a social psychology and sociological point of view that interprets social change and stability as a process of negotiation and exchange between parties. Social exchange theory believes that interpersonal relationships are formed through subjective cost benefit analysis and comparison of alternatives. The theory comes from economics, psychology and sociology. Social exchange theory has many major assumptions in rational choice theory and structuralism. It is often used in business circles to imply accidental and informative processes between bilateral countries, including transactions and simple interactions.

Social exchange theory has been applied in various fields. For example, social exchange theory is at the heart of the business concept of relationship marketing. From this perspective, customers are investments that must be properly managed and nurtured. On the other hand, psychologists often analyze relationships within the framework of social exchange. This is because the health of the relationship depends on how the concerned individual measures the cost and revenue of the relationship.

Social exchange theory is a psychological and sociological view on why people do what they do. Essentially, people only participate in activities or relationships that will benefit them. If the exchange is not considered fair, the relationship will end. Therefore, people are seen as being purely self-motivated. In the first step, you are moved by fear - to live in defense to avoid punishment. In the second phase, you will be rewarded with incentives - focus on communication that is just the most beneficial for you. In the third phase, you are motivated by responsibility - you no longer care about fairness. Regardless of punishment or reward, you will continue to move forward