An Assessment of Four Function of Management within Southwest Airlines

The evaluation of the four functions of the management of Southwest Airlines is based on Edward Deboro's statement "experts ... people who make decisions and judgments by knowing what to pay attention to creativity ..." . "Southwest Airlines is like this: in the world of intense competition and dramatic change, they pay close attention to customer needs.In the nationwide tragedy (9-11), their commercial As many of the competitors suffered bankruptcy, airlines worked together to develop ideas to prevent them from bankrupt.

Southwest Airlines has grown from a small airline in Texas in 1971 to the fourth largest airline in the United States. It is important to inform the current part of the preliminary analysis of strategic management of Southwest Corporation before leadership changes. Prior to the change in leadership, Southwest Airlines ranked among the top five companies in the southwestern United States to clarify the current objectives of inter-state migration for business and leisure, to create a highly successful and competitive company was. The minimum fare is available to passengers. Southwest Airlines focuses on "peer-to-peer" interstate short-haul transport rather than competing with major airlines on international routes, with emphasis on maximizing profit, not market share. This powerful vision outweighs the appeal of the international aviation market and Southwest Airlines can concentrate on that niche market for its benefit.

Southwest Airlines case studies can provide useful insights on destructive innovation that confounds the aviation market with a highly differentiated business model and operational management. Southwest Airlines not only maintained good momentum of development during the very difficult times of the US aviation industry (the decade of 2001 - 2011), but also the 44 consecutive year profit since the first year of 1973 It is a year that we have achieved. During the decade, many companies leading the market, such as Delta, the United States and the United States, went bankrupt as the industry suffered a major blow after the 9/11 terrorist attacks and the 2008/2009 economic depression. Later in this article, I will explain the reason for the destructive success of Southwest Airlines.

Threat: The threat to Southwest Airlines is the situation, events or circumstances faced by all airlines in the airline industry. For Southwest Airlines one of the biggest threats since 9/11 is the decrease in the number of leisure travelers. Since the 9/11 terrorist attacks, many travelers have chosen to travel by car rather than fear. Since September 11, a lot of terrorist attacks have been done in the cabin. The last year was Christmas 2009. In order for Southwest Airlines to continue to grow and survive in the aviation market, they must continue to communicate the passenger's dedication to safety. In addition, Southwest Airlines must insist on strengthening the security of the airport.