An Analysis of the Rhetorical Elements of Political Campaign Advertisements

During the election season, the political circle of the United States relied heavily on T.V. commercials; this is the most effective way to disseminate information to millions of voters to gain their support. The presidential election in 2008 is no exception, and candidates and profit organizations invest $ 6 billion in advertising for that year, of which $ 2 billion was devoted to television broadcasting (Seelye 2008). The effectiveness of these ads is relatively small compared to the money spent on them (Liasson 2012), but it is important for American voters to critically think about the information and discussion provided by these ads.

In politics, campaign advertising affects political discussions through media advertising campaigns and ultimately affects voters. These advertisements are designed by political consultants and political activists. In many countries, we restrict the use of broadcast media to broadcast political information. In the European Union, many countries do not permit the advertisement of pay TV or radio. They are afraid of the wealthy group to dominate the broadcasting time, making impossible fair competition and distorting political arguments.

In many countries, including the United States, TV advertisement is considered essential for political movement. In other countries such as France, the political advertisement of television is severely restricted, but political advertisement is completely banned in some countries such as Norway. Before the baseball game between Brooklyn Dodgers and Philadelphia Phillies began on July 1, 1941, the first official pay TV advertisement was announced at the WNBT in New York (then WNBC). According to the announcement of Bulova Watch, the company paid a price of $ 4.00 to $ 9.00 (the report is different), the WNBT test pattern was modified to look like a clock and the needle showed the time displayed. The Bulova logo with the phrase "Bulova Watch Time" is displayed in the lower right quadrant of the test pattern. Meanwhile, the second hand sweeps the dial for one minute.

This is a report created for the MKT 337 Advertising Analysis course. The purpose of ad analysis in this report is to thoroughly analyze electronic advertisement, print advertisement, outdoor advertisement, direct mail advertisement and to find elements that tell the reader about a specific product or advertisement service. The report focuses on these fundamentals to provide a clear discussion of how these ads affect people's attitudes towards objects and ideas and to carefully analyze it.