An Abundance of Technology

Twenty-one new technology accelerated the pace of busy living in the United States, and caused several major changes. First, technology changed the habit of watching television. In the past, broadcast television was dominated by NBC, CBS, ABC, and recently the Fox network. In addition to these commercial networks, there are also public television stations offering more educational and cultural programs, contributions from viewers, contributions from private companies and government subsidies. Viewers can choose from different dozen different television programs being broadcast at once.

22 Today, with the popularity of cable TV and satellite TV, almost unlimited number of TV programs are available. By 2003, most American homes had cable TV or satellite TV. The number of people watching cable television channels (provided by cable or satellite systems) was the first person to see compared to watching the four original broadcast networks. In addition to traditional online programs and public television programs, many Americans can now see hundreds of channels via cables and satellites. Some cable channels, such as HBO (Family Box Office), are called paid channels and viewers need to pay monthly additional fee. These channels or public television stations do not have advertisements.

As a result, viewers are dispersed and the proportion of watching specific programs decreases. This means that the mass advertiser must find a new way to reach out to the public in general. Some companies are currently paying for the price of items posted on TV programs and movies. For example, British people drink Coca Cola.

In addition, most companies conduct extensive market research to find the individuals most likely to purchase their products.

Then, they focus on advertisements for these people and usually use the Internet and other direct marketing technologies.

24 technical revolution changes the way Americans gain entertainment and information. By 2000, more than half of American homes owned personal computers (PCs) and most of the households under the age of 50 became Internet users. According to opinion polls, today's computers are entertainment centers in many American families, and many families have multiple families. Harris poll Hal Quinley reports that people regard their computer as a combination of TV, DVD player, stereo, CD player. This more obvious trend is driving ... Another important trend is the popularity of online computer games.

25 The Internet is not only a source of entertainment but also a major source of news, information and sales goods. Individuals can customize or personalize

Individuals can create their own news sites, weblogs or blogs. Musicians can record their CDs and sell them online. In fact, anything on the Internet or anyone can find it.

The customer population is rapidly changing. If you want to know, yes, I am talking about a thousand years. This is a generation that grows with the abundance of technology, now and in the future. By 2025, the Millennial generation will occupy 75% of the labor force over the next 8 years. This is a statistic about the behavior that it is difficult to obtain loyalty in a short period of time. 77% of applications are deleted within the first 72 hours of download. On average, one worker changed the job of the four people when he was 32 years old. 35% of 35's started my own work. 41% of Millennial generation shopping using smartphones. 48% of the millennium population will affect their product purchase over television commercials. Only 17% said they were urged to purchase on TV advertisements, 41% of the millennium did not have a fixed phone at home, and had relied on mobile phones. This is my personal favorite - 92% believe that business success should be measured, not only profit

We live in the era of relatively abundant capital and more venture capital than ever. Generations of charitable capitalists and a large foundation focus on social impact. In addition, abundant technology, equipment, processing capacity, storage cost, and bandwidth are rapidly increasing. Technical experts and entrepreneurs are already seeking weapons. The X prize and the toilet challenge prize such as the Gates Foundation are designed to encourage more mission-oriented creativity, but it is more widely targeted oriented to cover all areas of graphic design, industrial design and graphic design Creative solution culture is necessary. User experience design, advertisement, storytelling etc. This begins at school and you can go to work at a company.