Amory Lovins’ Logic in Natural Capitalism

Amory Lavins' Logic in Natural Capitalism In the first chapter of Capitalism, the author Amorie Rovins proposed a new capitalist approach to recognize the importance of natural capital and human capital in industrial systems. Traditional capitalism ignores human and natural parts of equations, but only puts value in capital that can bring economic benefits. Lovins points out that this is the cause of many environmental, social and economic problems on the earth today. He believes that the destructive practice of traditional capitalism has to be stopped and a new industrial revolution has to happen, it changes the way humans support themselves and maintain resources Let's see.

There is a fundamental mistake in the logic of Smir. Just because innovation could not fulfill its promises in the past, he seems to believe it will fail again. In the case of an electric car, his example is Hypercar of Amory Lovins. As an early pioneer in automotive and material design, Hypercar failed as a business. But in a big poem, Smir accidentally used this example as a reason for obvious failure of the next major electric car startup. Unfortunately for him, Smil wrote that he chose to mock Elon Musk in 2010, ironically, entrepreneurs expected that his business was a great success ... number The $ 1 billion pointed out that it is worth ten dollars "(4) The lesson here is that we can not build a statistical case on a single subject.

Hunter and Amory Lovins (Lovins & Lovins, 1995) is a wonderful article entitled "How to Prevent More Cat from Landing", one of the important lessons of all types of decision makers and designers I warned that it was to understand each other. Communication and interaction Challenges we face If we do not pay attention to a possible feedback loop or a malignant and conscientious cycle that links culture and nature between complicated and dynamic processes, You can propose a solution that is the root cause of.

Quality of our community Paul Hawken, Amory Lovins, and L. Hunter Lovins claimed eloquently in natural capitalism as follows. "The market did not intend to achieve community or honesty, beauty or justice, sustainability or sanctity. Instead, certified cities come from a combination of large-scale interventions and small interventions It happens in the same way - and it is closely related to what is happening The certified city meets community needs and preferences related to the regional climate, topography, history and culture Whiteboard Herbert Muschamp believes that Diller + Scofidio has succeeded in transforming the Lincoln Center into its "plan" by removing all of the above and starting over from the beginning. He wrote: "Feedback entered the picture.