American Airlines and Delta Airlines

Over the years, many airlines have come and go. Some people only lasted for a short time, others saw generations. There are many factors that determine whether an airline can survive, and effective marketing mix and true PESTE analysis are also the most important. American Airlines and Delta Airlines soon came to mind for airlines that tolerate the challenge of time. These airlines saw the birth of commercial aviation and subsequent regulation.

According to the market segments of the airline market, the main competitors in the industry must be categorized into three categories. The first categories are major airlines such as American Airlines, Continental Airlines, Delta Airways, Northwest Airlines, United Airlines and American Airlines. The second categories are low cost airlines such as AirTran, America West, Frontier, JetBlue, Southwest Airlines. The last third categories are regional telecommunications carriers such as Atlantic Coast Airlines, Express Jet, Mesa Air, SkyWest. In the airline industry this is a major competitor and they compete with their own market segment and are different from the route of other competitors.

From the viewpoint of global competition, this American airline company can not compete on international flights. Competitors are Southwest Airlines, Delta Airlines, JetBlue, United Airlines (Tarver, 2015). In addition to being the dominant player of the best airline in the country, there are other international airlines traveling to various destinations of American Airlines (Aa.com, 2016). Therefore, more effort is needed to improve their service to compete with these international airlines.

Endeavor Air is a US regional airline operated as Delta Connection of Delta Air Lines. The airline was founded in 1985 with Express Airlines I in 2002 and renamed it to Pinnacle Airlines. In 2012, the parent company of Pinnacle applied for the restructuring of Chapter 11 and later became a wholly owned subsidiary of Delta Air Lines. Airline company name was changed to Endeavor Air on August 1, 2013. Headquartered in Minneapolis - St. Paul International Airport, there are hubs at Detroit Metropolitan Airport, Minneapolis - St. Paul International Airport, and Hertzfield - Jackson. Atlanta International Airport, New York LaGuardia Airport, John F. Kennedy International Airport. Before the reorganization, Endeavor was also operating at Memphis International Airport. In March 2017, Endeavor announced that it will restart the crew and maintenance base in Atlanta and operate the CRJ - 200 aircraft with a hub.