Amazon’s next big move looks like it will involve Nike

According to a report released by Goldman Sachs on Wednesday, Nike does not sell sneakers, sports bras, parka directly at Amazon, a West Coast retailer says "We are about to start a direct relationship with product sales at Amazon ".

The report sent stocks of sportswear retailers. Foot Locker, Finish Line, Dick sports equipment fell 4% to 5%. Investors were worried that these movements would derail these moves.

Industry experts say Nike will not sell its premium products to Amazon, so it is too early for sports specialty stores to sell their stocks. There is a high possibility of being affected by this deal is a department store like Kohl's or a retail store like a famous footwear.

Sam Poser, an analyst at Susikehanna Financial Group, says:

For example, Zappos.com owned by Amazon does not sell Jordan, Air Max, or representative Nike basketball products.

The problem is that Nike is trying to control who is selling sneakers. There are over 72,000 Nike products on Amazon.com, including counterfeit goods and unlicensed suppliers.

If Nike and Amazon reach an agreement, it may involve asking Amazon to crack down those third party vendors.

Chris McKabe, an e-commerce consultant and former executive officer, said, "The seller feels that they have achieved their goals, they can not sell inventory at Amazon and are closed due to defective Nike products There is a possibility. "

On Wednesday Nike stock rose 2 percent to $ 52.59 and Amazon shares to $ 1,002.23 from $ 9.64.

The same is true when Nike announces it will be released on Amazon. One day, the Nike brand shoes and the other four major sellers of the apparel lost 18% of the market value. Nike and Amazon have earned only a few percentage points. This kind of offset is terrible for the market. Who should be responsible for this? We record in the records that we make predictions and buy and sell securities are those who create such bubbles. In short, Wall Street. These men and several women are legendary in creating paranoia to sell good and evil futures. They can tell the truth. The important thing is that some people are confident enough to run New York. Or a salesperson fast enough to create blur. But by the way, the main influence associated with Big Four is that there are many idle cash in bank accounts, these figures are incredibly prolonged

In the last article, why Amazon is a big deal? We will explore why Amazon is so sustainable by concentrating Prime on all businesses and creating multiple virtuous cycles. This week I want Amazon to show me the future and I want to reconsider how the future of Amazon will appear in three ways. Amazon rapidly expanded the entertainment industry through marketing, in-house development and acquisition - Amazon Video, Amazon Music, and its game development. Looking at all players in this field, only Amazon has developed deeply in the fields of video, music and games. This may be the main reason for turning Amazon into an entertainment giant.