Amazon.Com Case

Case of AMAZON.COM Amazon.com has become an e-commerce leader as an e-commerce site. Originally, the company had originally sold books at discounted prices, but now Amazon.com has grown into a global market. Founder and CEO Jeff Bezos repeatedly changed its business model. He is focused on expanding the selection of goods and services offered at the site to please our customers. But he can not manage the priorities of his big companies, he should prioritize existing categories and worry about future expansion.

The materials used for the survey are from Amazon.com case studies and Amazon Web-based portal. In this report you need to use existing theory as the basis for implementing how the Amazon.com strategy actually works. So far, it was difficult to grasp every aspect of organizational life, but I tried quoting related examples to examine its strategic approach. Along with the explosive growth of the market capitalization of Internet companies, people ask if there is a hype at the work place. But the trend data clearly shows that the Internet is a reality. According to Forrester, the total value of goods and services purchased online in 1998 exceeded $ 43 billion. Amazon thinks it is good for utilizing this growth

There are some lessons to learn from Amazon.com's case. Three key factors that are anticipating the recent driving force are speed, continuous innovation and patents. Barnes & amp; Noble is a company with more money than Amazon, and if two or more companies recognize the opportunity to create new benefits at the same time, you can see that companies that can produce benefits earlier will win. The latter can only be achieved if the company has the best human resources and the ability to use them effectively. Since Amazon.com has created a series of temporary benefits, it is important that it can quickly move from one advantage to another before competitors mimic it. Continuous innovation to weaken the current situation is the second important factor. Amazon is breaking the situation by developing new and innovative ways to provide services to customers online. This will create a temporary advantage for Amazon.com. The third factor is a patent.