Amazon.com Business-IT Alignment Analysis

In order to recognize that Amazon.com is a technology company, analysis of collaboration between business and IT is important. Over the past few years, Amazon has grown from online retailers to platforms with more than 1 million active retail partners worldwide. Behind the evolution of success from Amazon retailers to technology platforms is SOA (Service Oriented Architecture), which breaks down the new technology foundation and demonstrates that SOA can fulfill its promise. It is growth that forms the core of Amazon.com's business strategy, which has a major impact on the usage of technology. More categories, wider choices, more services, more customers, more growth

In the article titled Amazon.com in this article, we will discuss SWOT analysis of Amazon.com based on reports from eRetailNews. Internet Retail Report "New and Old: Battle between Traditional Retail and the Internet", eRetailNews 2000-11, ISSN: 159-2959. In addition, we will also discuss Amazon.com's marketing and business strategy, the trends of online business 2 and the consumer industry's strengths, and Amazon.com's technology and financial information. The marketing strategy of Internet electronic retailers is very different from the marketing strategy of retailers in the physical world. However, as with many competitors, Amazon currently turns its marketing strategy into a mixed-medium advertisement, but the focus of marketing is the same as CEO of Jeff Bezos. Amazon Website

Analysis of SWOT and PESTEL revealed that Amazon has great advantages and strong position with respect to its competitors. There are plenty of growth opportunities, but there are also good business strategies. After that became a part of the European Union and its business has grown in the world, the economic situation of Amazon is getting better. To me, the future of Amazon looks bright, and there are many development opportunities.