All You Need to Know About Marketing in One Simple Sentence

Simplified marketing on an absolute basis is very easy. You find out who you want to sell, and you decide how to make them buy.

Yes, it may take months to decide who you are selling, and the techniques you use to persuade them to buy need a lot of testing.

I was thirty years old when the excellent people of Business Weeks came to the conclusion that they were so proud. They will give me - for those who do not know about marketing - I will be in charge of all the marketing reports of the magazines.

They are very happy. They gave me a preparing time of one week, and clapped lightly on the way out of the office and said, "Oh, in the first hour of your work, one editor for each magazine and a reporter Please send me the paper, as a marketing editor, tell them what you do and explain to them what you need. "

The next 168 hours - I do not remember sleeping too much - I told everyone on this planet about this marketing. Of course, the professor. But consultants, chief marketing officials, good-looking moms are the same.

I examine consumers and customers (actually my friends) and see what they like, what they buy at malls and supermarkets, and what they buy on their behalf It was.

I asked a lot of questions and took a note of about 150 pages. Sophistication seems to be reading the sentences at the beginning of this article. Simplified, very simple to marketing, absolute foundation: you decide who you want to sell and do it Do not let them buy

Then I returned to almost everyone who has talked to me and said, "Does this sound match you?"

Most people say so. (Some professors prefer their definition, but they acknowledge that they will be very happy if they get taken from their marketing 101 course, which is enough for me. )

So, when you face the next challenge of marketing, please try this. Go back to our definition and see if it helps to simplify things

Especially when we face complex (marketing) tasks, we all tend to make things too complicated.

Language can become a big problem when you communicate. It is not about English and other languages, but about the technology and marketing language we are paying more attention to here. The words and sentences you use are not complicated and need to be simple. In order to ensure that recipients understand the information conveyed, it is also necessary to avoid the use of terminology. The final and most important feedback. We provide feedback to ensure effective communication skills. This means that recipients will understand the message and provide constructive feedback to improve processes and tasks. If feedback is good, it means that your communication has some level, sending an error message to the recipient is not easy, but if your feedback is not good, your communication will make people and audiences It will confuse and mislead you.

One of Brian Balfour's most famous articles is how to require a T shape as a growth marketer. This does not mean you must be a Swiss Army Knife. This is a misunderstanding. It is not from knowing all fields and channels, such as user psychology, facebook advertisement, AdWords advertisement, data analysis, content marketing, e-mail marketing. Instead, they understand the basic principles of growth well. Also keep it up to date. So what are these basics? Brian defines them as follows.