Alex Bogusky returns to advertising and CP+B

Success here requires a person with special people, passion, confidence, and professional ethics. They believe they can come up with even more wonderful ideas when their original wonderful idea dies. The idea is dead here. With each account. A wonderful, revolutionary idea in every department disappears from terrible sad death. But bettering us than others is that we can come back to the well and come up with a better, better or better idea. Those who understand this and who have the passion, confidence, and professional ethics above tend to do well here.

Crispin Porter + Bogusky (CP + B) advertising company based in Miami took over Burger King's advertising account on January 27, 2003. They began using cartoon version of Burger King's character in the advertising campaign of Hamburg Kingdom. It is now called "King". Employees of Crispin Porter + Bogusky discovered the 1970s Super King on eBay. Originally used as an inspiration for brainstorming, he eventually decided to restore his head and use it in sports. This version of the King began to appear in advertisements in 2004. Using advertising technology called viral marketing, CP + B's advertisement produced a great reputation for new usage of various industry publications and Internet articles marked as "spooky king" role. Title used by B in his advertisement. In this incarnation, "king" is an actor wearing an oversized, grin and mask, resembling the king.

Behavior / lifestyle brand. TheTruth.com is an event developed by Crispin, Porter, Bogusky and persuades the children to move away from tobacco. In the face of the fact that the coolness of smoking takes precedence over health risks, CP & B pay less attention to adolescent youth mortality, and adolescent youth is cruelly manipulated by the old man, I pay more attention to the sacrifice of being deceived. I heard that tobacco and advertisements are trying to raise billions of dollars profit. They desperately kill young people's money and abuse their bodies. This anger provides the key to a new brand: "Truth". This campaign effectively revealed the roles of the new (and evil) oppressor and frustrated cigarette rejection