Alcohol Advertising and Youth: Teenage Manipulation

"Advertising is a contemporary alternative to discussion, and its function is to make things worse." (George Santayana). Today, advertisements are more common than ever. Approximately 10% of large corporate revenues are used to sell their products to reach a specific group. Companies sell their products in various ways. TV, online advertisement, visual advertisement (such as billboards and newspapers). Most advertisements are for young people.

According to pediatric journals in 2006, tobacco and alcohol advertising has a particularly negative effect on young people, and tobacco and alcohol companies tend to target vulnerable youth to this ad. This magazine reports that cigarette advertising is more influential in attracting young people to acquire this habit than smoking of family and friends. According to the magazine, one-third of all smokers are related to cigarette advertisements. Adolescent drinking also follows a similar trend, and many young drinkers are more likely to be exposed to alcohol advertisements

In the fight against alcohol abuse, the main focus is young drinkers. Especially for radio and television, young people are thought more susceptible to alcoholic beverages than adults. People are increasingly concerned that alcohol advertisements on the Internet are for young people. Furthermore, statistics show that young people are more likely to get involved in alcohol-related traffic accidents. In 1984, a law was passed by Congress that Congress approved to approve the country to raise the minimum drinking age to 21, with drunk driving of teenagers sharply increased. The law punishes the state permitting drinking under the age of 21 by detaining part of the Federal Highway Fund. The conservatives condemned this as an infringement of state rights and discriminated on the basis of age, but in 1988 each state would have had a problem.

In the summer 2004 summer 25 major alcohol brand radio advertisement samples, more than two-thirds of the teenager's exposure to alcohol advertisements were recorded for young audiences over the age of 12 in the local market It is defined as. Between 2001 and 2003, the average number of young people in the United States who saw advertisements promoting alcohol was 96 times that of industry advertisements to control minors' drinking.24 Indeed, young people with juveniles I am over 21 years old compared. Adults are watching ads that are less likely to interfere with minors' consumption, rather than doubling the population per capita.