Akio Morita, Co-Founder of Sony Corporation

Morita Akio is co - founder of Sony and his friend Masaru Ibuka. As Sony's leader, he has changed the accepted marketing philosophy, focusing on brand recognition and brand responsibility. By insisting on state-of-the-art technology to produce high quality products, Morita changed the reputation of the Japanese technology industry to link it with quality rather than cheap.

The leadership style of Sony co-founder Akio Morita includes the ability to imagine, design, implement and develop new products, marketing, brand management strategy, and human resources skills. Mr. Akio Morita resigned from the chairman of the Board of Directors and during that time Sony was positioned as the world's most successful home appliance company. Sony is ranked number 37 in the Fortune 500 global list. Under Morita's leadership, Sony has developed many new products and technologies. Another important success factor of Sony is Morita's staff skills and trust for employees. After Morita died in 1999, Sony continued to offer a tradition of innovative products. Sony is always a modern Japanese company. According to Japanese standards, he promoted Idy to President Sony when he was young. Under his leadership, they recovered from the crisis of 1995 and announced the best profits ever.

A co-founder of Sony Akita Morita founded Sony USA in 1960. In the process he was shocked by the flow of employees among American companies. When he returned to Japan, he encouraged experienced middle-aged employees from other companies to reevaluate their career and consider joining Sony. The company fulfilled so many roles in this way and motivated other Japanese companies to do the same. In the 1960s, 1970s, and 1980s, Sony played an important role in the development as a powerful exporter of Japan. It will also help to significantly enhance America's recognition of "Made in Japan" products. Sony, known for its production quality, can charge home appliances at prices higher than the market price and resist price cuts.