Airline Portfolio: Delta Air Lines Analysis

Delta Air Lines started operations as a crop dust removal project in the early 1920s known as the Huff Daland Crop Dust Removal Company based in Macon, Georgia. This was the first existing agricultural flight company at the time and grew into the world's largest company. By the mid-1920's, commercial aircraft (18 aircraft) were possessed. At the turn of the decade, co-founder C. E. Woolman led the campaign to acquire Huff Daland and changed the company name to Delta Air Lines.

Endeavor Air is a US regional airline operated as Delta Connection of Delta Air Lines. The airline was founded in 1985 with Express Airlines I in 2002 and renamed it to Pinnacle Airlines. In 2012, the parent company of Pinnacle applied for the restructuring of Chapter 11 and later became a wholly owned subsidiary of Delta Air Lines. Airline company name was changed to Endeavor Air on August 1, 2013. Headquartered in Minneapolis - St. Paul International Airport, there are hubs at Detroit Metropolitan Airport, Minneapolis - St. Paul International Airport, and Hertzfield - Jackson. Atlanta International Airport, New York LaGuardia Airport, John F. Kennedy International Airport. Before the reorganization, Endeavor was also operating at Memphis International Airport. In March 2017, Endeavor announced that it will restart the crew and maintenance base in Atlanta and operate the CRJ - 200 aircraft with a hub.

Delta Air Lines succeeded in a combination of innovation and openness and became one of the largest corporate airlines in the history of the United States. In addition, Delta Airlines has partnered with several other airlines, and has partnered with other foreign airlines. In the past, Delta was able to merge with many airlines, and since then has continued to expand by targeting international destinations and partnerships. The success is also due to the wide range of services that they can offer to customers. Probably the company has established a good relationship with employees. This is mainly due to concerns about Delta employees. In September 2005, Delta Air Lines was selected as one of the safest companies in the United States, as it enforces strict rules on safety and health and policies for workers at work. (Damei, 2008 d)

Delta Air Lines Inc. will transport its Detroit Center employees and customers 747 to the Boeing Factory in Everett, Washington. This signifies the end of the US passenger service for the first passenger plane of a series of sending flights to Delta Air of the Week. For riders this is a rare opportunity to land on the same runway as the first 747 was launched on February 9, 1969. On the ground, workers at Boeing who helped manufacture the 747 - 400 aircraft celebrated the aviation milestone as the return delta airplane. However, it is painful now that there are only fourteen orders from Boeing, so the 4-engine aircraft is no longer preferred. For large jet aircraft like 747, the future is not bright.