AirAsia: A Case Study

AirAsia (AirAsia) is a major low-cost airline of the Southeast Asian Nations Association (ASEAN). AirAsia is focusing on providing high-frequency services on short routes both in Japan and abroad. The main purpose of this white paper is to analyze AirAsia's business strategy as a low-cost airline. This white paper aims to apply the strategic management process to analyze the ability to maintain the three strategic aspects of AirAsia as a reputation of Asia's top low cost career (LCC).

AirAsia is the first successful low-cost airline in Southeast Asia. This case study will explain factors that contributed to the success of AirAsia. We will examine the influence of AirAsia culture and leadership. This will help improve operational efficiency and strategic positioning of airlines. We also discussed the long-term success of airlines, including the need to overcome competition intensification and certain service shortages in the region. The incident eventually appreciated the future plan of AirAsia.

The main purpose of this survey is to understand Iran's perception of the quality of AirAsia service. The survey also tried to identify the dimensions and factors that had a major impact on the satisfaction of Iranian passengers in AirAsia. The scope of service determined in this survey is based on passenger awareness of AirAsia's quality of service. Specifically, it aims to achieve the following goals. Because Iran is likely to travel to Malaysia and the Iranian market holds the possibility of AirAsia, the results of this survey b) AirAisa therefore designs awareness of service quality based on the needs of Iranian customers And manage them.

Since this survey is to assess the quality of AirAsia's service, the population of this survey must be all AirAsia users. Of this population, 89 people were flying in front of AirAsia, 18 years old was drawn to represent the population. The questionnaire was used as a research tool for this investigation. In this questionnaire, we used only closed questions to simplify data collection and analysis. At the start of the survey, a combination of nominal and ordinal scales is used to determine respondent demographic data, such as age, nationality, income, business trip purpose. Next, we use the interval dimension (that is, the Likert scale) using five dimensions of SERVQUAL, including reliability, tangibility, responsiveness, warranty, empathy for expectation and actual performance.