Air Flights: Five Forces Analysis and Southwest Airlines

Introduction Air travel started in the early 20th century, and regular flights began in the 1920s (Harris). In the early days there was no competition in the aviation industry. Competition environment changed dramatically in the last century, especially when the industry regulated and then deregulated. The future success of the aviation industry will depend on adaptation to rapidly changing industrial environmental factors. Southwest Airlines opened in 1971 after Rollin King and Herb Kelleher raised enough funds to fund the plan.

This airline was founded as Air Southwest by Herb Kelleher in 1967 and began operating as a state airline in 1971. In the same year, the airline employed the current name Southwest Airlines. Initially, the airline flew in Texas. The airline began expanding the flight in 1975 and then began flight to neighboring countries in 1978. In the 1990's, the airline began flying east and southeast. A humorous and fascinating slogan is characteristic of Southwest Airlines. Over the years they have moved from one slogan to another slogan. A worthy slogan to mention is "who loves you", "you can move around freely around the country", "catch your bag, it is open" and "low cost Airline ".

Air Southwest was founded in 1967 by Lorin King and Herbert Kereja and was originally established to deal with the three cities of Texas but it was named by Southwest Airlines when the first flight began in 1971 I changed it. Today, Southwest Airlines is "the sixth largest airline in the largest low-cost airline" in the US aviation industry (Reuters, 2007). In addition, Southwest Airlines is also known as a discount airline, as low fares and pleated flight services since 1973 have grown rapidly among Americans and are gaining in popularity.

Southwest Airlines has grown from a small airline in Texas in 1971 to the fourth largest airline in the United States. It is important to inform the current part of the preliminary analysis of strategic management of Southwest Corporation before leadership changes. Prior to the change in leadership, Southwest Airlines ranked among the top five companies in the southwestern United States to clarify the current objectives of inter-state migration for business and leisure, to create a highly successful and competitive company was. The minimum fare is available to passengers. Southwest Airlines focuses on "peer-to-peer" interstate short-haul transport rather than competing with major airlines on international routes, with emphasis on maximizing profit, not market share. This powerful vision outweighs the appeal of the international aviation market and Southwest Airlines can concentrate on that niche market for its benefit.