Agenda Setting in the Internet

The agenda on the Internet sets up the 2000 presidential election before us that we will look for information about the candidates. What problems will be talked about in the election contest. In this regard, what is the hot topic of the media next week? All information must be presented to the audience, as this article is structured, organized, and core ideas are central. Only information including structure can be easily processed. This includes information provided by the media.

According to Kim and Lee, the following three steps are necessary to set up an agenda over the Internet. 1) Internet media agenda: Anonymous netizens' perspective will spread to important agendas on the Internet through blogs, personal homepages, and other online main channels. Internet bulletin board 2) Agenda communication on the Internet: Online news and websites cover an important agenda on the Internet, which in turn leads to the spread of agenda to more online people. 3) Inverse agenda setting via the Internet: Traditional media reports online to the public to spread agenda offline and to the online public. However, the scholars conclude that the Internet media agenda setting and agenda building process are not necessarily performed in order. For example, the traditional media coverage agenda may stand out again through online discussions, or these three steps can occur simultaneously in a short period of time.

Kim and Lee pointed out that research on agenda setting on the Internet is different from research on conventional agenda setting because Internet competes with traditional media and has excellent content and user interaction function Did. Lee, Lancendorfer, and Lee said, "Various opinions on public issues are posted on the Internet bulletin board or Netizen's Usenet newsgroup, and these comments are an agenda for other netizens to see unresolved issues I believe. The scholars also said that the Internet plays a role in forming the opinion of the Internet users and public places.

Setting an agenda is one of the most important elements of forming public opinion. Agenda settings can be defined as the ability of the media to direct public attention to the problems they believe are important to the public. But does his choice determine which problems are more important than others? The news agency can set the agenda by focusing on the chosen question that the general public forms opinions from (McCombs). By repeatedly asking questions from various media such as the Internet, Internet TV, newspapers, etc., the media can explain your memory. Because these sources are the cheapest and most accessible, they can be seen by many viewers. As Walter Lippman cited in classical words called "classical opinion" in 1922,