AGENDA-BUILDING AS A CONCEPT

INTRODUCTION This article details the concept of agenda building. By transcending the examination of how the media determines its agenda and affects prominence of the problem, I will explore ways that the agenda can play its role in this process. The emphasis is placed on the interactions found in the composition of the agenda. We observe the relationship between media saliency and public importance in the creation of the agenda. This is to ultimately determine the way the media collects information to make it public in general.

There are two important concepts to understand the new media and its impact on public opinion and policy making. It is an agenda setting and framework. The agenda setting refers to the recognized power of the press to influence people's thinking, even though it does not seem to determine people's thoughts. In other words, the media does not seem to make people violent, but when the news media speaks many stories about crime over time, crime is important whether or not the actual crime rate is such It indicates a problem Yes or No. In the past 40 years, scholars have found this association between media agenda and public agenda in many studies.

INTRODUCTION This article details the concept of agenda building. By transcending the examination of how the media determines its agenda and affects prominence of the problem, I will explore ways that the agenda can play its role in this process. The emphasis is placed on the interactions found in the composition of the agenda. We observe the relationship between media saliency and public importance in the creation of the agenda. This is to ultimately determine the way the media collects information to make it public in general.

The agenda consists of three levels. The first two ideas come from the famous theme of publicity material that will penetrate common news and media, and subsequent public opinion. The third level, also called "network agenda setting", indicates that there are two important elements in the media that are less discussed, more likely to remain in memory than when linked, and news value . "This research is unique, unlike other agenda building analyzes that focus on how to rule over using strategic communication rather than winning the elections," Dr. Jordan Neil said. Students and Contributors "In other words, candidates aim to jointly propose specific questions and attributes to increase the importance of information that must exist through primary elections."