Advertising to People's "Needs"

Abraham Maslow advocated his theory to the 1943 paper "Human Motivation Theory", that is, the needs hierarchy of Maslow. He believes that there is some demand for human beings. He believes that the most powerful thing is our physiological needs, it is our physiological needs, we need everything that makes us live. For example, oxygen, food, water, sleep, excretion etc are necessary. The second requirement is security needs, such as health, physical or family security. Next is the need for love, affection, and attribution.

Every day, people receive hundreds of advertisements from various sizes, shapes and color brands. It is no wonder that the response rate of advertisement is low. People need to coordinate advertisements to keep daily life. Advertisements may be wonderful, but if someone is in the balloon mode, you can not tell the ad to that person. As some licensed marketers understand that they actually pay something valuable to you when someone chooses to pay attention, caution is a keyword here. If they change their minds, they can not draw their attention. Attention is not a waste, it becomes an important asset worthy of attention

Today people think that time is the biggest asset, and many advertisements just get rid of it and get excited. Awkward news can lead to potential customer loss, but it will not lead to inflows. That's why advertisers need to know exactly what they are and where they can be used in order for advertisers to become more efficient. In order to understand why advertisements are so annoying, we need to analyze the advertiser's main mistake. The impact of this factor can be better demonstrated by case history. Suppose that the customer is currently in the subway and he does not have a mobile connection. This means he is in tension and is trying to recover it. In this case, the advertisement may be troublesome. The opposite reaction is seen in the restaurant. After the customer ordered a meal, he was relaxed and waiting for the dishes to be served. At this point the customer can calm down and draw attention easily by providing some good quotes.

"People say not to buy a diamond, but to puncture a hole." Therefore, in advertising, you need to pay attention to the specific needs of customers than the quality of drill engineering. Maintaining this with software advertisements is particularly important. Because we often got lost in the glow of the technology as the foundation of our products. Instead, advertisements must focus on customer value propositions. Therefore, please communicate your value proposition to users and focus directly on placing users on ads.