Advertising to Children

They saw it; they wanted it. Promoting a child is to turn desires into reactions to parents, just like reflections. Every media is advertising and companies like the popular fast food restaurant are targeting children. In the process of obesity of children, their reaction will be slow. In the life of each child, they will see advertisements for the foods and toys they want. Such a way of thinking makes me embarrassed until my parents succumb to it. Although it is efficient and profitable, fast food companies should not tackle aggressive advertising campaigns for children, as it will ruin the brainwashing and promote the choice of unhealthy lifestyle.

In other places, regulation of children's advertisement seems to be restricted. Nigeria is the only country in Africa established as a legal regulation for children and Nigerian Advertising Practitioner Committee (APCON) is a government authorized body that regulates advertising and managed codes of conduct, including clauses on children is. There is an established self-regulatory system that is regulated by the South African Advertising Standards Organization 137. The other two countries in Africa have regulations on self-regulation. The Kenya Marketing Association recently revised the advertising business and direct marketing guidelines including regulations for children 138,139 The ethics regulations of the Tanzania Media Council also include provisions for children. Mozambique is currently developing self-regulation rules on advertisements, including clauses on children (A. Alves de Fonseca, Personal Communications, 2003).

Advertisements for children are marketing or advertising products or services for children based on domestic laws and advertising standards. It is usually the subject of discussion and is related to suspected effects on children's consumption. In recent years, such advertising laws have been developed largely, such as the Children's Online Privacy Protection Act (COPPA). In most countries, advertising for children consists of a combination of law and advertisement.