Advertising to Children

We live in the high advertising era of the United States. We are all advertised everywhere. Advertisement tells us how to live. They tell us how to feel dressed, how to eat, drink, not feel frustrated, how to be more socially acceptable, and of course they tell us " I will teach you what is the best product. Advertisements are offered through radio, magazines, bulletin boards, newspapers, television, the Internet, schools, bookstores and many other sources. Advertisements are everywhere, and they all have simple goals: to sell items and ideas to people.

Food advertisements for children are common and the advantages of such advertisements are unhealthy foods. Food advertising poses a threat to children's health as it affects children's desire, demand and consumption of advertising products. Children can not resist the adverse effects of food advertising and therefore need protection. Analyzing the framework of self-regulation of Codex Alimentarius and AANA shows that protecting children from adverse effects of food advertising is not enough. Codex Alimentarius can effectively create a series of responsible actions to achieve the advertiser's goal to prevent government intervention, but more careful analysis, the Code of Conduct is to protect the interests of children Indicates that it is not effective. The Code of Conduct provision on food advertising for children seems to address particularly inappropriate or exploitative practices.

Advertisements for children are marketing or advertising products or services for children based on domestic laws and advertising standards. It is usually the subject of discussion and is related to suspected effects on children's consumption. In recent years, such advertising laws have been developed largely, such as the Children's Online Privacy Protection Act (COPPA). In most countries, advertising for children consists of a combination of law and advertisement.