Advertising Privacy

Invasive advertising and privacy issues The concept of consumer privacy includes the consumer's ability to restrict the collection and use of certain types of data related to a particular transaction (Sheehan & Gleason, 2001). Today's marketers and advertisers have been involved in thinking that I am doubtful about consumer privacy. As technology becomes more complex, marketing becomes more complicated and disturbing customers. In a competitive world, it is important for successful marketers to conduct a lot of investigations.

For targeted advertisements, privacy is a complex problem as there are many types of protected user information and a large number of stakeholders. The three major players involved in online advertising are advertisers, publishers, and the web. People often want to keep sensitive the previously viewed sites while the user's "click stream" is being transferred to the advertiser using the ad network. User preferences and interests can be seen through their clickstream and generate their behavioral profile

User privacy is one of the biggest risks in online advertising. As an online advertiser, you are responsible for respecting the privacy of your users. All of the following constitutes an illegal intrusion to the user's privacy. To use the name or portrait of another person without permission, to share personal data, and to disclose information on the user who misrepresented them. The best example of this risk is to use personal information without customer's permission. This is often very expensive. As an online advertiser, you can not post positive personal introductions from customers without their written consent.

Block chain is another big problem in the digital advertising industry, privacy and personal information (PII) solution. With block chains, buyers and sellers of advertisements avoid dependence on personal data, as consumers and advertisers can establish direct relationships as needed rather than based on consumer personal information I can do it.