Advertising Industry Should Market America to the Islamic World

The real power of the US advertising industry to push today's US to the Muslim world is not Western technology, economy, military. Instead, it is used in images called symbolism and its communication system. In fact, the real power of today's world lies in the symbolic meaning of Western culture. It is this power that threatens Islam. The Western countries have created and communicated this symbolism in other worlds, especially in the Middle East world of Islam.

What does this mean? What is the result of lack of expression in the advertising industry? White scenery of the United States. Since advertising has broad influence and market influence, it reflects and promotes American culture and attitude. When 77% of the industry is Caucasian, we will continue to criteria that white people think is acceptable, and even how Americans shop, act, and treat others as a whole.

Given the world of advertising and marketing, these industries are aiming to shape our desires at the subconscious level. Advertising strategies were once considered to be "general market" - "white codeword", advertising executive officer, and smaller, mutually exclusive satellite "competitive market". However, in recent years, advertisers have begun to modify their assumptions and predict deep demographic changes. Today's goal is not to place consumers at individual centers, but to create diverse images and activities to respond to highly personalized preferences. (Think about the dance silhouette of Apple's iPod campaign, emphasizing individuality and diversity, not privilege - even ones that represent a particular group)

In recent years, children and young people are the dominant force in the market in the food and beverage industry in the United States. For this reason, children and young people have become the target of extremely faithful food distributors and advertisers, and they have made a negative effort. As a consumer, food marketers are fascinated by their spending skills and future adult consumers. Genetic factors affect the size and size of the body, but there are other factors to consider, such as the environment and publicity. Today, people are getting heavier by choosing unhealthy foods, such as fast food and meals in front of television. People indulge in high-calorie non-nutrition snacks, drink calories, ingest a lot of parts on the plate, lack of exercise leads to obesity