Advertising industry

The advertising industry is a global industry for public relations and marketing companies, media services and advertising agencies - today is dominated by a handful of international holding companies (WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu) . This is a worldwide multi-billion dollar project linking manufacturers and consumers. [1] Industry from non-profit organization to Fortune 500 company

In 2014, US advertising agencies (more than 65,000 advertising projects hiring more than 248,000 employees) generated revenues of $ 166.8 billion. [1] Worldwide advertising sales in 2016 amounted to $ 493 billion. [2] It is estimated that sales of digital advertisements in 2017 exceeded the television market for the first time. [2]

A non-inclusive list of industry national and supra-state advocacy groups includes:

The digital advertising industry is booming and is projected to reach $ 256 billion this year. Unfortunately, according to Pivo tal's report, Google and Facebook account for 73% of all digital advertisements in the US, which has increased from 63% in 2015. This is the fast growing industry ruled by the two main players. Block chains may be a future road. BAT is a digital advertising platform that connects users, advertisers, and publishers. These are designed to reduce the cost of users who use valuable data to extend the life of batteries watching advertisements. Let the publisher stop paying money to Facebook or Google. It also prevents robots and unauthorized websites from deceiving advertisers. BAT does this by measuring the user's attention and then assigning the token to the issuer based on what the user is actually viewing. Users can display advertisements and choose to receive rewards through tokens. That means they will be paid to see advertisements. BAT was created by JavaScript author and co-founder of Mozilla and Firefox.

One of the most successful tokens that has a major impact on the advertising industry is the Basic Attention Token (BAT) ICO. A BAT token can be used to reward users for brands, merchants, and advertisers seeing their advertisements in BAT Brave Browser, and users can block payment for their ads I do not want to. People behind this ICO help advertisers push ads that users do not want to block. If you use an ad blocker in BAT, you can not see that the ad is rewarded. This is quite different from advertising revenues from intermediate companies that provide $ 0 to consumers like Google and Facebook.