Advertising ID Consortium

This leads to a decline in consumer understanding, a reduction in position, frequency management, optimization and attribution, and poor consumer experience.

Alliance members will comply with privacy, security best practices including self-code of digital advertisements, and compliance requirements of applicable laws.

In order to meet the needs of the new method of personal authentication, theloop joined the Korea Financial Investment Blockchain Alliance as a technical partner for developing CHAIN ​​ID. CHAIN ​​ID is the world's first block chain joint authentication service used by 11 securities companies from October 2017.

A unique user (device ID) is an identifier assigned to a user or device until the account is deleted or the device is reset. For example, Fliphound creates an advertiser-specific unique user ID (or device ID) associated with each online outdoor advertising platform and network. Fliphound also creates a unique bulletin board owner specific user ID (or device ID) associated with each bulletin board operator (media owner) account that displays advertisements on the outdoor advertising platform. Online advertising companies such as Google, Apple, Facebook also provide unique user IDs similar to each account on the network.

iOS and Android devices have unique identifiers that allow marketers to track ad campaigns. These are called IDFA (Advertising Identifier) ​​on iPhone devices, and AAID (Google Advertising ID) on Android devices. This ID is included in the ad request and includes location information if available. Please be aware that information about the owner of the smartphone will not be passed. Imagine if you are doing geofencing in places where political events occur. You can use people's own messages to find people inside and outside of the field. By combining this location information with IDFA / AAID, you can identify potential potential voter devices and parties, or candidates, through future actions.

It may look like an empty pie, but in 2018 it may be a year when advertising technology vendors gave up the competitive agenda and cooperated more closely on the scale to build a unified, unified ID platform I do not think so. There are several partnerships, one of which is DigiTrust, a non-profit cooperative of advertising technology vendors and publishers that creates a single ID for demand side platforms, supplier platforms, data management platforms and exchanges .

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