Advertising for Children

Opgave 1 shows the company's approach to letting children purchase goods. Different companies use different methods to sell junk food. They know that this technology is a major tool for children's lives, so the company is trying to eat unhealthy food by implementing different computer games for children . For example, PepsiCo used computer game competition to create a lively star burst that people can send text messages and win. Games used by other companies include sales of McDonald's products including plastic hamburgers and chicken nuggets.

Advertisements for children's products are usually purchased by parents targeting children's products, while children purchase ads for adults, but children are seeing adult-oriented products, but children's products are also Yes. In France, when writing the 2004 report, the amendment of the Public Health Act is submitted to the Diet and promotion of high-fat and high-sugar foods in children's television programs is prohibited (3, p . 9). These recommendations also prohibit school vending machines. For the following months these amendments were very controversial in the French Senate and Congress and there was intense lobbying for suggestions in the advertisement and food industry (32). By the time the Public Health Act was formally law on August 9, 2004, advertisement amendment obviously decreased in strictness (33).

Food advertisements for children are common and the advantages of such advertisements are unhealthy foods. Food advertising poses a threat to children's health as it affects children's desire, demand and consumption of advertising products. Children can not resist the adverse effects of food advertising and therefore need protection. Analyzing the framework of self-regulation of Codex Alimentarius and AANA shows that protecting children from adverse effects of food advertising is not enough. Codex Alimentarius can effectively create a series of responsible actions to achieve the advertiser's goal to prevent government intervention, but more careful analysis, the Code of Conduct is to protect the interests of children Indicates that it is not effective. The Code of Conduct provision on food advertising for children seems to address particularly inappropriate or exploitative practices.